Coldwell Banker Lake Oconee Realty/Lake Country unleashes “The Power of TRUE”

Coldwell Banker Lake Oconee Realty/Lake Country Unleashes “The Power of TRUE”

In Georgia’s Lake Country, “The Power of True,” stands for the biggest, most recognizable local real estate brand, Coldwell Banker Lake Oconee Realty/Lake Country. It is often hard to grasp the powerful reach of the local Coldwell Banker, and the personal and professional impact the company exhibits within the six county Lake Country marketplace; . . . however, its rapid growth and 2011 (its first year) through 2018 sales statistics speak for themselves. 

“The Power of True” provides insight into the empowering strength and culture of the local Coldwell Banker and the kind of award-winning success it has inspired over the past decade.  Not only is it a rallying cry to the brand’s stable of top-performing sales agents, but it provides an innate feeling of confidence and trust to the consumers on each side of every real estate transaction. True to their values, True to their communities, True to their buyers and sellers and True to the Lake Country, it is a truly amazing success story.

In addition, the brand’s philanthropic efforts are unparalled. “Our people are local. They have local interests,” says Coldwell Banker Lake Oconee Realty/Lake Country President and COO, Tom Martin. “Our people share their love and passion for the areas they live in. They’re not just working in an area and then going home somewhere else. They’re involved in their communities.”

An estimated 60 agents stay active within their community in some way, giving back and spending time at schools, churches, civic organizations, cultural groups and nonprofit organizations. Because of their goodwill and kind hearts, several Coldwell Banker Lake Oconee Realty/Lake Country agents have earned the Lake Country Board of Realtors coveted “Community Service Award” over the years.

“The Power of True” is bold and that’s exactly how we want the world to see us locally,” said Martin. Every day, members of the brand help tell the story of Coldwell Banker Lake Oconee Realty/Lake Country through interactions with clients, the industry and each other. This powerful slogan shows off the electricity that characterizes the heart of the company, representing the pride that the sales professionals feel as a viable part of their local communities.

“The Power of True” is justly inspired by the agency’s 75-plus agents who are hired just as much for their personal ethics as they are for their professional experience. “We’re more interested in who you are as a person than what you’ve done in the past,” Martin said. “I don’t care about your history and experience as much as knowing the kind of person you truly are.” Martin strongly believes that when you hire the best people – you’ll have the best company. He knows the true quality of an agency begins with its people. Good hearts and good ethics are vital soft skills you just can’t teach.

Ask anyone at Coldwell Banker Lake Oconee Realty/Lake Country and they’ll tell you– “The Power of True” is more than just a slogan. Those four words represent the people, the programs, the products and the services provided by the leading real estate agency in Georgia's Lake Country. Since it was established in January 2011, Coldwell Banker Lake Oconee Realty/Lake Country has dominated the local real estate market – outselling and outpacing all other agencies. That’s “The Power of True.”




Coldwell Banker Lake Oconee Realty/Lake Country REALTORS pose following the August 2018 quarterly meeting.